The Lutheran Hour
From CowTales
In 1917, a group of 12 men attending a convention of The Lutheran Church—Missouri Synod in Milwaukee met to settle a $100,000 debt incurred by the church body. They accomplished that goal, and in the process formed the Lutheran Laymen's League. The LLL next raised more than $2.7 million to fund a pension plan for professional church workers.
Radio Programming In 1930, the LLL made a commitment to fund one year of broadcasting a weekly national radio program to be called The Lutheran Hour®. The first program was broadcast Oct. 2, 1930 and continues on the air today, making it the world’s oldest continually broadcast Christ-centered radio program. From the show's early years to today, speakers Dr. Walter A. Maier, Dr. Armin C. Oldsen, Dr. Lawrence Acker, Dr. Oswald Hoffmann, Dr. Wallace Schulz, Dr. Dale A. Meyer, Rev. Dr. Ken Klaus and Rev. Gregory Seltz have shared God's changeless Word and offered comfort and hope to millions.]
https://www.lhm.org/about/ourhistory.asp